The island is full of indigenous people that are very tall and blue in color



My prototypical customer is a late thirty, early forty something individual.  My customer has a family and therefore drives two different vehicles, a Chrysler Town and Country minivan and a Chevrolet Tahoe.  The vehicles are grey and white in color, respectively.  As far as television is concerned, much has changed in the past several years.  So, their favorite shows are “The Ranch” and “Lost in Space”, which are both on Netflix.  Their favorite authors include, JK Rowling, Stephenie Meyer, Dan Brown, and C.S. Lewis. 
Although they are not quite ready for their retirement, they are taking steps to secure their financial future.  Some days they feel older than others.  They have several children of their own, but the idea of adoption is not ruled out. 
The customer and I have several items in common.  Such as, we are in the same age group, we both have a family, and we also have several vehicles.  I chose the television series as they are somewhat nostalgic for assorted reasons.  I have learned that as you grow older, nostalgia occurs frequently and there are times we relish the moment.  I believe the commonalities that exist between the avatar and I are not coincidental.  It is human nature to seek out others that are like minded.    

Comments

  1. C.S. Lewis!! This prototype might feel overwhelmed with your pitched idea of saving $1million since they have many expenses with children and multiple car payments (presumably). It's probably really important to think of what economic class they fit into. I forgot to include that in my avatar's detail as well. Lower vs Upper middle class can make a big difference in attitudes and things they will relate to.

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