Tissue for your thoughts?

For my first idea napkin, I provided generalized information pertaining my chosen service.  I did not receive any feedback from my classmates on the first napkin; however, I have obtained feedback on related exercises and from interviewing prospective consumers.
1)      I am a college educated individual in my late 30’s.  I have experience working with teams and making fiscally responsible decisions. I am adept when it comes to understanding time value of money and compound interest.  When I make decisions, I generally use a long-term approach.  I would like to see this business become a full-time career.
2)      The business will consist of providing financial advice to individuals. 
3)      My services are for individuals that need assistance in making large purchase decisions, investment decisions, and general finance decisions.
4)      I can help people make decisions that will increase their wealth or make decisions that can avoid financial pitfalls.
5)      My core competencies consist of; Teambuilding, goal oriented, trustworthy, high integrity, and highly organized.
If I say that everything will work together without issue, I would be remiss.  For the exercise, I have tried to use aspects that I gleaned from various assignments since the first napkin.  To speak on my chosen competencies; I would have to say having high integrity and being trustworthy would be very important to a financial advisor.  My skills of being goal oriented and teambuilding could enhance the service, but they are what I would expect to be on the weaker side.  My organizational skills would be more self-serving, since the client probably won’t ever see that aspect. 
For the feedback memo; I learned that my target audience will most likely consist of individuals between the ages of 21 -45.  Most individuals in the older brackets are already set in their ways; they either have an advisor or don’t want one.  I also learned that most individuals new to their career don’t know what they should and should not do when it comes to putting away for tomorrow.  I obtained knowledge about my target market, and how to better narrow my services.  I also learned additional competencies that I portray through everyday interactions

Comments

  1. Making fiscally responsible decisions should be at the top of your list as an employee or team player. Considering that is how the company is being run. I like how your business is built around providing sound financial advice for people, considering personal finance is so important and so many people decide to take huge loans out with a low ROI. Deciding to implement a business run upon giving financial advice is great, but how is it different from every other firm out there.

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  2. Hey Dan. I definitely fit in your target market. I fear when I get a job I will not know the first thing about properly manganing my finances to make it worth it in the long run. I took a look at your first napkin, I think you really improved the “You” section by including more details and that significantly improved your credibility, in my opinion. Also I can see how all your research help to give more insight on your target market.

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